Fashion is so much more than clothing, it is an expression and a cultural statement about how to live, what we find inspirational, and what we desire. Without photography, fashion design would not have the presence it has in our culture. The relationship between designer and photographer is most valuable, and a good match is critical to reaching a larger audience. Photographers hold their own views on what is fashionable, views that revolve around tone, light, form and composition - in addition to fashion and trend. On account of this, many great designers look for a shooter not only with technical ability, but also with an idiosyncratic style. Alas in a more commercial era of lower budgets, the deadpan white walled lookbook, Instagram, and cameras that think for us, creative ideas with spirited viewpoints on beauty are often lost in translation. So we find ourselves asking, what is the independent creative testimony behind contemporary fashion photography?
'Notions of Beauty', attests to the Cascadia regions extraordinary image makers dedicated to fashion - those who have developed a regular practice exploring allurement to make their own testimonies.
We are proud to present a look through their eyes at the culture of making beauty while living within a new phase of *'hypermodernity'; aka a society characterized by absolute flexibility and constant flux. *(Gilles Lipovetsky).
- Christine Taylor